At the time Duchamp was a board member of the Society of Independent Artists and submitted the piece under the name R. Mutt, presumably to hide his involvement with the piece, to their 1917 exhibition, which, it had been proclaimed, would exhibit all work submitted. After much debate by the board members (most of whom did not know Duchamp had submitted it) about whether the piece was or was not art, Fountain was hidden from view during the show. Duchamp resigned from the board after the exhibition.
The New York Dadaists stirred controversy about Fountain and its being hidden from view in an anonymous editorial accompanying the photograph, entitled "The Richard Mutt Case," made a claim that would prove to be important concerning certain works of art that would come after it: "Whether Mr Mutt made the fountain with his own hands or not has no importance. He CHOSE it. He took an article of life, placed it so that its useful significance disappeared under the new title and point of view – created a new thought for that object."
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